After about 11 weeks or so of being closed to new members, I have caught up on a number of projects and we have decided to re-open again. We increased the price again to try to help manage demand, as it is far easier for me to keep adding more value to x members than to have 2x customers. There are

Google announced product listing ads today, a cost-per-action ad program that shows images in the search results: Product Listing Ads is part of our effort to simplify the advertising process for merchants with large product inventories. Some of the key features of Product Listing Ads include: Pay

In the past many SEOs have called organic search results the results on the left side of the page and the pay-per-click / AdWords results as the results on the right side of the page. As Google has grown more aggressive witht promoting vertical/universal search I think a better way of defining the p

The Free Credit Report ads have caused such user confusion in the marketplace that the government has felt the need to create a spoof site with $100,000 worth of amateur video to mock Free Credit Report.com. And yet even if you search for the official website [Annual Credit Report] to this very day

Search marketers know that if the title of the ad matches the searchers keyword query, they stand a good chance of getting the click. This mirroring strategy works for obvious reasons. The visitor already has a psychological attachment to the phrase - after all, they typed it in! Making Sure You Ge

Posted by randfishLike 150 million or so other folks, I spent today watching the Superbowl. As a marketer, its hard not to pay close attention to the advertisements, and this year featured a heavy focus on sending viewers to the web. However, I was a bit surprised that we didnt see anything like 2

Posted by RobOusbeyLinks. We often talk about why we want them and how to get them, but today Id like to go back to basics and look at the constituent parts of the HTML code behind them. This is definitely a post for the new SEO, or web-developer looking to expand their experience, but even experie

Posted by mgaleckiThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The authors views are entirely his or her own and may not reflect the views of SEOmoz, Inc.A SHORT INTRODUCTION... We all know that the search engi

Posted by great scott!Will Critchlow of Distilled (now the preferred consulting partner of SEOmoz) is back in Whiteboard studios to help Rand discuss how to Choose an SEO consultant--or any consultant for that matter. Whether youre a consultant yourself, you frequently work with consultants, or yo

Posted by Sam NiccollsThe New York Times, CNN, and Yahoo News each get more traffic than Google News, but in a given month Google News sends almost a billion clicks to publishers worldwide, which makes it an incredibly compelling syndication platform for sites with newsworthy content. But how do y

Ted Ulle aka "Tedster" surpassed a mind-blowing 26,000 posts at Webmasterworld where he has been an adminstrator for years as one of the unsung heros of SEO. Tedster is an administrator at WebmasterWorld who has contributed a mind-boggling 18,864 posts to what many consider the web’s m

I can’t help it. I love the bay area. I’m going to be living here in California for a while longer. More speakeasy, burritos in the mission, and general cali goodness for several more months minimum. Thanks to everyone who asked, and cares…hopefully I’ll have a chance to

Hey folks, if you’ve ever read something you liked here, please take JUST 30 SECONDS to vote for me for a social media SEMMY here. It’s super easy, and I will forever appreciate the shiny new badge I’ll be able to hang on my site. Matt and crew have done an awesome job [...]

I haven’t spent a lot of 2009 posting for my little marketing blog, and I miss taking the time to sit down and write about what I’m learning. 2009 has been a whirlwind of projects outside the scope of just SEO, and I’ve realized that talking isn’t doing.  It’s made me realize

Remember, a few months ago, I wrote how some Google Maps reviews were being posted on competitors Google Local Business listings? In summary, a Doctor was complaining that his competitors were obtaining his reviews, even though his business has a...

No one will deny it, not even Google. Viruses, malware, spyware and so on, is currently a major issue on the Internet. Google and other search engines has stepped up how they detect and block malware from showing up in...

Here is one more oddity to add to Microsoft Bings web crawler, MSNBot. Why on earth are people reporting that MSNBot is crawling the same page twice, once for the compressed version and then once again for the uncompressed version?...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....

Below is live coverage of the Search and the Integrated Marketing Mix from the SES Chicago 2009 conference. This coverage is provided by Chris Boggs of Rosetta. We are using a live blogging tool to provide the real time coverage,...

About a month ago, we ran a poll asking should Google censor non-adult search suggestions? This was based on all the religion based controversy and political controversy. So I specifically asked our readers, should Google censor these search suggestions or...

Since the devastating disaster in Haiti, companies and individuals are looking for creative ways to help. Several AdSense publishers asked via WebmasterWorld and Google AdSense Help if there are ways to donate their AdSense income. Last Thursday, the Google AdSense...

Back in December, I spotted a WebmasterWorld thread with a webmasters asking why Google is pulling in commands from 1e100.net, as opposed to Google.com. At first, I thought it was nothing and let the thread go. But now, it appears...

I reported this last week at Search Engine Land, that Microsoft furthered their search deal with Facebook. In short, Bing will now power global Facebook searches and include fuller search results. Now that the search industry had some time to...

Since late January and early February, I have been seeing sporadic complaints about Google AdSense earnings and how they have plummeted for many publishers. I received these complaints via email mostly, but all I saw were random threads from disgruntled...

Happy Thanksgiving! The whole office just came together for a serious cornucopia of a potluck lunch. If by the end of this post my eyes arent rolling to the back of my head as I succumb to a food coma, Ill consider this an incredibly successful day. (Though my tummy...

http://www.flickr.com/photos/danagraves/CC BY-ND 2.0 SEM Synergy and its accompanying blog post are usually reserved for Wednesdays. But since its a short week and youve got a Thanksgiving-themed recap coming at you tomorrow, the SEM Synergy Extras blog post is yours a day early. Youll still have

Its a short holiday week for most, but if youre a retail business owner or an SEO of a small retail business, this week holds little rest for you. Days away is Black Friday, the mega shopping day that falls the day after Thanksgiving and ushers in the winter holiday...

Welcome back to Friday, friends. There was no major news this week. Oh, wait. There was that one minor blip on the radar -- a.k.a. the release of Twitters new, official retweet feature. The long and short of it is that no one likes it. Lisa Barone dissects the many...

Conferences are a hub of learning, growth and progress in the SEO industry. Theyre part of the glue that connects members of the community, offering a cherished opportunity for forging relationships and friendship. And no matter how many conferences theyve been to, most attendees almost always wal

Ed Berrera contends that as Facebook advertising gets more niche, it will become less profitable to Facebook… methinks he be wrong. (And methinks further that writing like a pirate be good. Arrrh.) Ed’s article confuses short term inefficiencies and arbitrage - eg, Facebook selling ads a

Eric Schmidt of Google famously remarked last year that “The internet is fast becoming a cesspool where false information thrives” and that brands were the way out. Well Eric I’m going to show you not only did you get it wrong , but you got it very wrong, not only are big brands ju

Rule Number one of operating a web 2.0 user generated content website, if you don’t have someone involved in your development process who thinks about how to abuse the system, and put steps in place to prevent it, someone else will publish a handy step by step guide on how to abuse your system

So you’ve been blogging for a while, your getting some links, traffic is growing, but your blog isn’t making any money. While you do like blogging maybe it’s getting kind of hard to justify the amount of time you put into it, if it’s not putting any money in your pocket. For

A few weeks ago I made the mistake of wondering aloud when someone would start offering cash prizes for twitter followers. I had seen people offering physical prizes before, but never cash. A few random people decided to have some fun with me and start saying I was offering cash, so I just decided t

Back in December, I happened to click on a Greasemonkey script in Chrome and was shocked that it just worked. At the time, I wrote a note within Google that said Whoa. I just clicked on a Greasemonkey script in the latest dev version of Chrome (4.0.266.0 on Linux). Chrome offered to install the GM

Moustafa Hammad and Mohamed Elhawary, a couple engineers in our search quality group, just did a nice post about improving Arabic language searches: Our algorithm employs rules of Arabic spelling and grammar along with signals from historical search data to decide when to leave out spaces between w

I wanted to play with writing Android apps on my home Linux computer, which is currently running Ubuntu 9.04 (Jaunty Jackalope). These are mostly notes for myself, so don’t feel guilty if you skip this post. - Make sure your system is up-to-date: sudo apt-get update && sudo apt-get upgrade

Google just launched a nice feature on Google Reader: the ability to keep an eye on pages for changes. This works even if the page doesn’t have its own RSS feed. This sort of thing is very handy. You could use it to spot new things on a privacy policy page or watch for changes [...]

If you followed @googlewmc on Twitter you would already know about this, but I recently recreated my “State of the Index” talk from PubCon in November 2009. Here’s the video of the talk below: And here are the slides if you’d like to follow along: The talk is almost half an

Looking for a great present for that special SEO in your life? We’ll you’re in luck as the next DVLA auction has some fantastic personalised number plates just in time for Christmas! There’s the run of the mill Web option – a snip at a reserve price of £450 Then we have the

I was thinking about the different types of content the other day and how you to organise your approach to it – in terms of both building content and acquiring links from that content. And now, I present to you the result of my deliberations: The Content Pyramid. The Originators At the top of

So someone called “Wholesale TV Bracket” decide last night to leave last night to leave a few comments on my blog actually they get my : Dick from above for hitting so many of my blog posts that no way could they been “under the radar” while spamming me : Dave

What seemed a very simple and I mean very simple conversation ended up taking 1 hour of my life away, in a preamble to this story you need to know a few thing, Ant is an inhouse seo that just bought his first house in Ripon, Bronco the company I own give all staff if [...]

Google still catches me off guard sometimes. Looking at ‘online bingo’ results today, I was surprised to see this result and mistook it for Google News (cut me some slack – it was 8:30 and I’d had no coffee). Had we written about bingo anytime recently? I didn’t recall

Great content is the solid foundation of a good website, a positive user experience and (hopefully) some nice incoming links. This, in turn, usually leads to good rankings, a continuous stream of traffic, conversions, and -eventually- a fat bank account. Easy, right? Well, what if you can’t co

Since there wasn’t a Link Building this Month in December, because of the yearly recap, this month’s edition basically is a double edition. In 2010, I will be putting the bar even higher than it already was. We’ve all read the same stuff over and over again, so I’ll try only

Just like last year, SmallBusinessSEM’s Matt McGee is hosting the SEMMYs, an annual awards event for search engine marketing content. So in case you took a sabbatical last year and want to catch up, I would advize you to take a look at all the great stuff that was nominated this year. Until th

About a year ago, I made a selection of a few (in my opinion) indispensable link building tools. Except from a Majestic SEO redesign and some changes to the Link Diagnosis tool, I haven’t seen any big changes in the field of link building tools since then. Well, until this month… Here

It’s already the last day of the year, so it’s time to list the best link building related posts of 2009. Just like last year, I’ve read a lot of great articles. Here’s my personal top three: 1. Link Development Training: How Link Building for SEO is Like Picking Up a Girl &#

Now that the heat has been turned up on Digg, scrutiny is also spilling over to all the “up-and-coming” services who have decided to jump on the “justifiable framing bandwagon.” One of those services is BurnURL. The concept of BurnURL is pretty simple: You input a url and it

Over the last couple of months, I’ve been getting the urge to get back into blogging a bit. However, when it’s been awhile since you’ve attempted to construct a thought longer than a 140 character tweet, actually doing it is a bit harder than you regular bloggers might imagine. I

I am not sure when this feature was added, but I just discovered it thanks to a stumbler friend of mine giving me the tip. (Thanks Roby!) Basically all you need to do is go to your ‘favorites’ then hover over the image and then a ’share’ button appears. From there, you can

You’re writing a page about a new stadium in your City, soon to enjoy the sounds of crowds in the bleachers watching duels between batters and pitchers, hoping to watch balls batted over the centerfield fence, or shutouts pitched, or the perfect doubleplay. Your page could simply contain a pic

In my last post, I wrote about a patent application describing how Yahoo might come out with a widget that could be used with blogs, to recommend old posts on those blogs based upon your lifestreaming activities. It appears that Yahoo may have even grander and more financially motivated intentions

Many blogs display a list of “recent” blog posts or “most popular” blog posts in their sidebars, using a plugin widget. But those lists of blogs stay the same regardless of who is visiting the blog. Imagine a sidebar widget for a blog that can consider the online activities

Search for “cheap cars” at Yahoo in the future, and you might see web search results and paid search results for terms like “job searches” or “bicycles” in the future, according to a recently published Yahoo patent application. If you’ve been keeping a close eye on Goog

In its very earliest of days, SEO by the Sea began as an idea to have a gathering of people interested in internet marketing and search engine optimization away from the big cities, the expensive hotels, costly conferences, and crowded conference centers. The idea of returning to those roots is so

Instant Answers and Visual Search galleries are given the winter games treatment.Click to read the rest of this post...

(This is a long post and the author accepts no responsibility for any damage caused to your scrolling finger.) The largest search marketing show in Europe is heading back to London 15 - 19 February. And its jam packed with a mixture of classic sessions, new sessions, top rated speakers, and new ta

Action contrasts rhetoric since Google ultimatum.Click to read the rest of this post...

After failing to acquire Twitter, will Google now compete?Click to read the rest of this post...

Get ready for the "Bring Back the Old Facebook" groups.Click to read the rest of this post...

HI SEOs, I have somewhere read about SEO vs HTML5, where HTML5 will replace strategy of SEOS. I mean when HTML5 tags are applied there is no nee

My site is only about 4 weeks online, with a several strong backlinks. How many months now does it take for G to attribute a PR value to a new si

Hello, Ill transpose the first two letters of my keywords on purpose, but youll be able to determine the correct spelling of my url... Im doing

real estate website,real estate,luxury real estate FREE! FREE! FREE! if you want to sell your property in all over the world with free of cost. we al

I have a website that has been around for over 12 months, but I have not done any link building. I have developed a strategy that could easily add 100

The most linkable sites are remarkable in some way. This has the important benefit of making them stand out with potential customers (and potential linkers), and helps create brand value. ...

Specific tips for optimizing videos, images, local search, news, shopping, or other rich content. ...

Dont leave things to chance when you leave the office for any significant period of time. Heres how to keep your campaigns running smoothly. ...

Search engines are always changing, and so are the ways people search for your products and services. So your keyword list should change as frequently. ...

Dont let your international efforts implode. Make sure you understand your audience, understand search positioning, and get help from local search marketing experts and good translators. ...

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Since its unveiling last month, the iPad has been labeled a Kindle killer. The parallels are obvious—the largest (and newest) Kindle has the same size screen, both have Internet connectivity, and both can be used to read books. But that just about sums up the Kindle’s selling points, and

Edelman’s annual Trust Barometer survey shows that traditional media is trending downward among “informed publics aged 25-64 in 20 countries”—and so is their trust in “a person like yourself” (although much less dramatically). The executive summary shows traditio

Holy language gap, Batman! Google looks to be creating some pretty cool futuristic gadgets for its utility belt. Now, when Eric Schmidt puts out the Goog signal he can feel confident that ex-Google employees in all parts of the world will understand the signal without have to spend time changing out

Well, since Google’s Super Bowl ad has signaled that it is in trouble by sending some kind of message that there is fear in the air (c’mon people relax it’s not the big deal you may think it is), what does a company that is obviously reeling on its heels look to do? Find other [...]

When Google announced that it would no longer play nicely with China, some suggested that this was a just a ploy to pull out of a country that it was struggling to dominate. Of course, Google’s official stance was that it was just too much of a compromise to operate any business in China: We h

At the close of the market Tuesday Yahoo released its first quarterly earnings results under recently hired chief executive Carol Bartz, with fourth quarter results showing revenues down 1 percent to $1.80 billion from the same quarter one year earlier.

Google has launched an effort called Measurement Lab that is aimed at making it easier to measure how ISPs manipulate subscriber Internet connections, Google chief evangelist Vint Cerf, co-inventor of the TCP/IP protocol that underlies the Internet, announced Wednesday.

Google has reported a 156 percent increase in the amount of unwanted e-mail spam targeting users of its Postini enterprise system between November 2008 and data from earlier this month, a rapid increase from the 25 percent annual 2008 rise the Internet giant announced Monday.

Sunnyvale, California-based Yahoo has released a free Web search application for users of Apples popular iPhone that is built on technology from Inquisitor, a start-up Yahoo purchased last May specializing in making mobile searches easier.

San Francisco-based Twitter Inc. has added a more powerful and prominent search function to its popular free micro-blogging service, along with new features for tracking the services most-discussed trends and users, in an expansion of a limited test begun last month.

Intrapromote has been selected as search and social media agency of record by Schumacher Homes, one of the countrys leading home builders.

I firmly believe it can be used as an effective social media marketing tool if the correct strategy is implemented. I have been an avid user of Linkedin for the last 4 plus years and know that great things can happen when connecting properly with other users of this platform.

If you have an eCommerce business and you want to gain extra traction for your products you need to be utilizing a platform that enables users to spread the word about your products online. I am not talking about social sharing services like AddThis, but a service that lets users send your product i

There are a variety of ways to utilize YouTube as a marketing channel and Ive seen some very creative videos take social media marketing to the next level. A great example is Blendtec, they have been promoting their products on YouTube for quite some time now. The most memorable instance I can reca

When was the last time you checked your Facebook privacy settings? Do you know what your profile and activity look like to the rest of the world? Is Google indexing your personal information? Follow along as Social Media Strategist Jen...

When I was in Las Vegas for Affiliate Summit West, I managed to wrangle the Raven SEO boys aside for a video interview. They begrudgingly obliged to my pestering and generously gave an overview of their toolset, as well as talked about the recent interest in social media-related tools and data. Jon

Welcome to the 2nd Social Media Hotlist of 2010! This list contains hot topics for the month that could do very well on social sites. Ideally you could use this to help aid in linkbait and content creation for social media. Hopefully these ideas can help you harness the momentum of a current hot

Facebook Fan Pages are now thought of as the Brand Community or the Brand Hub. Facebook users are accustomed to asking customer service questions and reaching out to the brand on these platforms. If there is another fan behind the driver’s seat, how can the brand be sure they are being represented

On Friday I was researching Twitter accounts for major brands, and I came across an account for Enterprise Rent-a-Car. The profile name is Rent A Car and the URL is @enterpriserent, so upon first glance it seems as if the account is legit. However, when you look at the actual bio and content for the

Small business owners or site owners who cant afford to hire a custom designer will sometimes purchase template websites. A template can be considered a pre-made website. A good template design should allow for easy customization. This is a cost effective solution that can work great if the design

RT @sengineland Do You Know What Your Customers Say About Your Business? http://bit.ly/6NUqoS # Just back from grocery store. Walked thru 'seasonal' aisle. Valentine candy is already out. Get your sugar hearts now. # 15 Best Places for Designers to Get Free Stock Photos Online – http:/

5 Things On My B2B Wishlist For 2010 – http://bit.ly/8mcQ4E # My head is exploding! apophenia: spectacle at Web2.0 Expo… from my perspective – http://bit.ly/6Hklmg # Social Media Today | Advancing the Discussion of Social Media & ROI – http://bit.ly/6Oded6 # Middle S

photo credit: kevindooley “If you can’t be thankful for what you receive, be thankful for what you escape.” – Unknown Wishing you and yours a Merry, Merry. I’ll be seeing you – and you know who ‘you’ are – at the dim sum buffet and Avatar tomor

AltaVista Irrelevant? Not to Other Search Engines – PC World – http://bit.ly/5mBbFp # Why can't a man be more like a woman? http://ow.ly/OIw1 # RT @sengineland Choose Your Paid Search Landing Pages Wisely http://bit.ly/6vZn90 # Reading: "Clash of the Titans: SEO vs Social Media –

photo credit: zoonabar” … but will you love me tomorrow?” I spent part of the past weekend crafting my first ghost blog post for a tech start-up client. Believe it or not, I have never (ever!) written a single word under someone else’s photo and byline before. I won’t r

Are you ready for this? Pubcon 2009 in Sunny Las Vegas is almost here. And for the first time ever, I’m taking the podium. Runnin’ with the big dawgs. It’s in a few weeks and I still have yet to complete my presentation. I’m screwed. But at least my session is the first one,

Melanie Nathan (follow her on Twitter @MelanieNathan) recently had a kick ass little contest to get people to participate in her brand new blog, which worked like a charm. Just check out all those comments. She LITERALLY just launched Canadian SEO at the time of that post, which I guarantee will tak

Let’s just get to the point. Nofollow is lame. It takes value out of participating on other people’s sites. It gives people, sites, and companies the ability to revoke value for their communities at a whim. If you are building value in somebody else’s site, the least they can d

Imagine a marriage between cShel and Daver. High atop the Sears Tower, the place is packed with friends, family, and SEO Superstars. They are broadcasting live on uStream and hundreds of people are watching online. Lisa Barone is live blogging the event, with SugarRae smacking her in the back of the

Imagine a marriage between cShel and Daver. High atop the Sears Tower, the place is packed with friends, family, and SEO Superstars. They are broadcasting live on uStream and hundreds of people are watching online. Lisa Barone is live blogging the event, with SugarRae smacking her in the back of the

Today I am proud to announce Link Insight and the Link Insight Beta Program, offered exclusively through search intelligence firm AdGooroo.For many years I have wanted to find a way to take what I have learned over the course of 14+ years of link building and link marketing, and turn it into a diagn

Ahhh, Link Diversity...Linkmoses loves it when a seemingly technical and complex concept can be broken down and simplified, and Rand Fishkin at SEOmoz is one of the best at doing this. Give him a whiteboard and I do believe he could solve global warming. Ive embedded a video of his that beautifull

In the wake of the recent news Danny Sullivan covered excellently at SearchEngineLand in Google Now Personalizes Everyone’s Search Results, some of you may be in a bit of a link building panic.Ill refrain from a big I told you so and go with a small one. I told you so. I do feel a sense of vindica

Many of you have already heard about BuzzStream, a wickedly cool tool for managing the processes of link building and buzz monitoring. Im one of their advisers and have been thrilled with how they continue to improve it. To that end, this week BuzzStream announced a series of improvements and feat

I read today about how all three major search engines have removed the Geocities.com domain from their search indices. A site:geocities.com search on Google, Yahoo, or Bing shows that, as Matt McGhee illustrates here, geocities.com is "dead and buried".*Sigh*Once upon a time, in 2001, back in the

I have a few domains running on a ZZ Hosting account. Until now it’s been a pretty good hosting service for low traffic domains. But my Web sites vanished over the weekend, and apparently... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

I’ve been seeing an increase in risky linking behavior over the past year. That may seem counter-intuitive to people who are knowledgeable about Google’s anti-link spamming efforts... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

David Castle has absolutely nothing to do with hacking for links. I just don’t have time to do two separate posts here today. David Castle, known to many people in the SEO community as CTABUK,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

You manage a large Web site with thousands or millions of pages of content and sometime in the last two years you resorted to using rel=’nofollow’ on internal links in the hope of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Disclaimer: Any links that may appear in this post do not necessarily constitute endorsements, recommendations, or referrals for any particular Internet services, service providers, or... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

How do YOU measure up? Over the last 6 months of writing the SEO Geeks newsletter (http://www.huomah.com/dojo/seo-newsletter.html) Ive been collecting a wide variety of posts dealing with web analytics... Just for fun, I thought to wrap them all up, with some that didnt make it into the newsle

Hey gang just a quick note to let you know that Ive put together a repository of search related videos (http://www.huomah.com/dojo/Videos/) in the Dojo that is open for all. Over the last few months Ive included videos into the weekly SEO Geeks Newsletter (http://www.huomah.com/dojo/seo-newsletter

Finding link spam via search marketing Forums OK, sure... the title is a bit egregious, but in many ways so is the patent that came out from the folks at Microsoft last week. As I was perusing my feed reader on Thursday I noticed a patent that DEFINITELY caught my attention (and I even laughed

Modeling Googles Florida Update and Universal Search A number of papers have come out of the SIGR conference and for me one of the most interesting is the paper from the Microsoft research team using Conditional Random Field (CRF) and contextual analysis (http://research.microsoft.com/pubs/81350/s

How search engines consider link relevance A good friend of mine sent me an interesting question a while back, "Dear Dave, can you give me some pointers on how search engines determine link intent?" Well sheeeeit... its hard to say what constitutes `intent when it comes to various aspects

At long last the Link Spiel has a new home and new look:http://www.linkspiel.comIf you have this blog bookmarked or in your RSS, be sure to note the changes. :)Thanks!Debra

Do you have any info on the issue of spamdexing specifically the practice of adding keywords into text unnaturally and then emphasizing just the keywords (for example, boldfacing and/or italicizing them)?

Is it OK to have the same articles on your site as you do on your blog? And, if not, is it better to have a blog with a link back to your site, or to put the article directly on your site?

When you begin optimizing a website, does it have to go down while creating meta tags title, description, keyword? OR do we need to back up the website first?

Is an XML sitemap mandatory if you have a CMS?

I own many domain names related to my business. Would I have a problem with Google if I made one-page websites with good related copy on these domain names and linked the one-page websites back to my main website?