John Andrews has a great post about structured data & SEO. My take on the idea (for most businesses anyhow)? It is an arbitrage play. If you are the first person in a space to do it really well and can parlay that into testimonial links and case studies that is great. But give it 5 years and the

In one of the more absurd public privacy invasions online, Google has announced they are going to use FICO scores to help advertisers target ads at consumers in different credit buckets. I wonder if at some point in time if AdWords advertisers selling the scammy government grand & biz-op offers

Want To Make a Living on Google Money? AdAge has a good post about how Googles promotion of fraudulent advertising is undermining their brand... In a world of double-digit unemployment and old-line industries in mid-collapse, heres a sales pitch tailor-made for the times: "Get Paid by Google." It

There are a lot of parallels between Google AdWords and SEO, and a lot of the beginner mistakes are the same for both traffic acquisition strategies. I figured it would be worth outlining some of the most common ones to help save you money on your search engine marketing campaigns. 1. Weak Domain Na

When we launch SEO projects, weve often got one eye on the future. We start with a site that ranks nowhere, then we build links and optimize with the expectation that a few months from now, well start getting rankings, and traffic. Are the keyword terms we rank for going to be worthwhile over ti

Posted by great scott!Crawling and Indexing. Without them you cant rank. If you cant rank, you cant get search traffic. If you cant get search traffic, your online marketing efforts are going to suffer; and in our industry that is a colossal FAIL. This seems like simple stuff we all take for gr

Posted by randfishIm not always a fan of Guy Kawasakis work, but really enjoyed his post on the OPEN Forum - A Dozen Donts for Entrepreneurs. I thought Id take a stab at replicating it with some of my biggest warnings for those in our field. For the list below, the word "clients" is in

Posted by RobOusbeyWe all like links from big sites right? Whether its in an editorial article, a guest post, etc, its great for sending some strength and trust to your site. However, the drawback of links from big sites, is that you might find its on a small page. The newly published page will

Posted by randfishMy good friend, Aaron Kahlow, posed an interesting question during the Online Marketing Summit yesterday afternoon in Portland, OR. Aaron asked: If a client came to you with $1 million to invest in a single Internet marketing channel, which one would you choose? Ob

Posted by MikeK@DanconiaMediaThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The authors views are entirely his or her own and may not reflect the views of SEOmoz, Inc.Its been said here before: Press releases are

This is from a conclusion that there have only been a handful of changes that affected how I conducted my business. I learned from both blackhats and search engineers both to come up with a strategy that fit my ethical code while indulging my competitive nature and hunger for success. I am convin

I had a chance to spend some time with my buddy Rand from SEOMoz.org this week, and he gave me a peak at some of the cool new things they’re working on. I’ve always been a big fan of Rand and crew’s work, and they’ve proved me right again with the release of some [...]

Link development is tough. Not everyone can create amazing linkbait, as easy as the experts make it sound. It’s not an easy proposition to get people to link to your website if you’re a local realtor, mortgage broker, or holistic doctor for that matter. It is POSSIBLE though with the rig

Be sure to stop by if you’re in the Bay Area. Thursday, April 30th - 6pm Avalon Penthouse 255 King Street San Francisco, CA 94107 Details, Directions, and signup Related PostsUpcoming Speaking Engagements - SMX Advanced in Seattle & SES Toronto TrainingJust a quick note - if youll be in Seatt

Most people are taught that the first rule of SEO club is that you don’t talk about SEO club (some learn this rule harder than others.) This is an important question as far as most people in the SEO community are concerned. Based on the system that information is knowledge, power, and ultimate

We have covered time and time again about Google having issues paying publishers in this country or that country. This time, Australians are suffering from now being paid on time. There are at least two threads with reports of the...

You wake up one morning, check out your site statistics and learn your traffic has plummeted. You then dig deeper to see the source of the traffic drop is from Google sending less traffic for your main keywords. Most SEO...

Starting a few days ago, it appears Google Analytics changed the behavior of the display graph based on your date selection criteria. In the past, if you selected a specific date criteria that was less than 30 days, Google would...

We are a few days into July and the WebmasterWorld thread that covers Google changes from month to month has been getting a lot of traction over the past couple weeks. The overall theme is that there is a lot...

It seems like there are several threads around the SEO forum space that have discussion on a recent PageRank update. Yes, even more recent then the June PageRank update. There is a WebmasterWorld thread, a few DigitalPoint Forum threads and...

A WebmasterWorld thread asks if DMOZ is still relevant in 2009? DMOZ is a legendary web directory and has a ton of history. But is it still a critical or what it ever a critical part of your overall SEO...

Shaun, aka Hobo, has released a 157 page PDF guide on SEO. You can download the book over here. There are many SEO books out there, some free, some at a price. I would list some that I recommend, but...

There are some countries that simply do not like Google or they simply dont get along with Google. If you are in one of those countries and you try to access Google AdSense or possibly other properties, you may see...

Good Friday to you! Okay, its not really Friday, but for us lucky ones tomorrow is a holiday. No work means no post on Friday, so youre getting your recap early. Break out the barbecue and beach towels, and then enjoy this slightly random slice of Internet-romping, weekend-welcoming bliss....

Photo by Caitlinator If the sour economy has brought one good thing to fruition, its that prices for high-quality goods and services have fallen within reach of the average Internet marketer. With the increase in free and discounted search engine optimization reports, webinars and conferences, the

Michael Jacksons sudden passing last week catalyzed fans around the world to remember the King of Pops awesome legacy. Worlds greatest entertainer, most talented performer, best-known celebrity -- these grand titles pale when compared to the outpouring of passion and love being shown by his fans.

SEO is not a profession for the weak-kneed. The job requires constant attention, continuous monitoring, on-demand creativity and a passion for problem solving. Thankfully, there are more than a few tools available that make the tasks of SEO go by a little quicker, if not easier. As you may know,...

Welcome to your favorite part of the week -- the weekend! Or is your favorite part the Friday Recap? After the week you had, you deserve them both, so lets get this thing started! The second Transformers movie was released Wednesday and the harsh reviews are getting almost as much...

Ed Berrera contends that as Facebook advertising gets more niche, it will become less profitable to Facebook… methinks he be wrong. (And methinks further that writing like a pirate be good. Arrrh.) Ed’s article confuses short term inefficiencies and arbitrage - eg, Facebook selling ads a

Eric Schmidt of Google famously remarked last year that “The internet is fast becoming a cesspool where false information thrives” and that brands were the way out. Well Eric I’m going to show you not only did you get it wrong , but you got it very wrong, not only are big brands ju

Rule Number one of operating a web 2.0 user generated content website, if you don’t have someone involved in your development process who thinks about how to abuse the system, and put steps in place to prevent it, someone else will publish a handy step by step guide on how to abuse your system

So you’ve been blogging for a while, your getting some links, traffic is growing, but your blog isn’t making any money. While you do like blogging maybe it’s getting kind of hard to justify the amount of time you put into it, if it’s not putting any money in your pocket. For

A few weeks ago I made the mistake of wondering aloud when someone would start offering cash prizes for twitter followers. I had seen people offering physical prizes before, but never cash. A few random people decided to have some fun with me and start saying I was offering cash, so I just decided t

One of the advantages of working at Google is that you get to see neat products and features before the rest of the world does. But that can also be a disadvantage. Sometimes I’d like to talk about a fun Gmail Lab or a new Calendar feature but I’m honestly not sure whether the outside [.

The overwhelming winner in my 30 day poll was “Bike to work” so that’s what I’m doing during the month of July. In the third week of July I’ll be out in Boston to speak at SIGIR, but any time I’m heading into the Googleplex during July, I’m planning to bike

I enjoy posting some of the funny emails that I get. This one made me laugh: You don’t need to %SI3_rnd10 rod’s %SI3_rnd11 and %SI3_rnd12 %SI3_rnd13’ jokes! This is a %SI3_rnd14 for %SI3_rnd15 your %SI3_rnd16! It will %SI3_rnd17 in seconds after she %SI3_rnd18 and %SI3_rnd19 as good as if it was a

I got a spam email that I thought about blogging about, but decided not to. Then they spammed me *again*. Sheesh. So here goes. If you get an email with a subject like “Affordable Link Building Outsourcing,” think twice. Any email that starts out Make your links appear Natural Link Bui

30 days is enough time to build a habit. Last month, I started trying to walk 10,000 steps a day for 30 days. I didn’t walk 10K steps every day, but I did keep at it until I’d walked over 10K steps for at least 30 days. In the process, I discovered that walking [...]

checkout your followers, I was checking out Kevin Rose on Twitter http://twitter.com/kevinrose/following ( it’s a in joke here ) and I noticed that we have some new Ajax features, you can easily switch the the list to an expanded view which includes the persons last tweet, real name and locati

This time it’s in the site links, hat tip to Tony at City Visitor for sending me the data. Tony asked me why this page driving lessons in hull would cause Google to show US Maps under neither there listing in Google organic .. So I did this search in Google.co.uk and sure enough Google presen

I guess most SEO’s will have been happily preparing for this day to come and if you haven’t don’t worry too much I’m sure you’ll figure it out. For the past few months we have seen I guess what can only be called a non-geo vince data ( btw vince or brand update take you

It would seem that eBay users have drawn the short straw again with the announcement of Michael Jacksons unfortunate death yesterday. Anyone who bought a ticket directly from the Booking Line will be pleased to know they should expect to get a full refund onto the card they originally purchased with

You may have noticed we’ve recently changed the layout of comments on the Blog - some of you may now be lucky enough to have a clean, followed link from our blog to your site. If your URL is Green - congratulations you’ve earned a link from us by taking part in our community, otherwise y

It’s been pretty quiet here lately, so it’s a good thing that there were quite a few good link marketing related posts published on other places that I can point you to. Don’t worry, the post frequency here will increase again soon. Hopefully Link research is a very important par

A good link building campaign starts with a proper strategy. While some think that a goal like ‘obtaining more links’ is sufficient, there are lots of more goals that you can set for your link building campaign. All these different types of goals also show you that -although pitching you

A good link building toolbox is invaluable. Some tools provide extra information or insights, while others point you to possible new link targets. Using a combination of various tools can without a doubt lead to analysis paralysis, but the right set of tools (and no more!) can put you in the right l

Some months are relatively quite, while you get overloaded with awesome link marketing posts during other months. Luckily, this month was one of the latter, which kinda makes up for the lack of posting on this blog. If only I could find a way to fit 30 hours into a single day, but I guess [...] Link

Just a quick note that I’ll be speaking at the A4U Expo in Amsterdam next week. This two day conference, which takes place at Amsterdam RAI, is a must for everybody in Europe who has something to do with affiliate marketing, whether it’s as a merchant or as a publisher. If you don’

Now that the heat has been turned up on Digg, scrutiny is also spilling over to all the “up-and-coming” services who have decided to jump on the “justifiable framing bandwagon.” One of those services is BurnURL. The concept of BurnURL is pretty simple: You input a url and it

Over the last couple of months, I’ve been getting the urge to get back into blogging a bit. However, when it’s been awhile since you’ve attempted to construct a thought longer than a 140 character tweet, actually doing it is a bit harder than you regular bloggers might imagine. I

I am not sure when this feature was added, but I just discovered it thanks to a stumbler friend of mine giving me the tip. (Thanks Roby!) Basically all you need to do is go to your ‘favorites’ then hover over the image and then a ’share’ button appears. From there, you can

We will be heading off to Pubcon next week and are really looking forward to getting away for a few days. Things have been absolutely crazy and I am really looking forward to shutting down my computer. On another note I wanted to send out a big bloggy thank you to Michael Dorausch (aka [...]

Matt Cutts has gotten the ball rolling on this “don’t vote” blog meme that asks you to tag five friends to register to vote. With election day being just about a month away let’s help keep this moving. So join the meme and register to vote within the next month. Not sure how?

The Web is filled with uncrawled web pages, and some of them may be yours. One of the important first steps in optimizing a web site for search engines is to make sure that the pages of the site are search engine friendly, so that a crawling program from search engines can follow the links [...]

One way to help in that process of organizing the Web is to use what people do in the Web. - Ricardo Baeza-Yates, from a presentation on Extracting Semantic Relations from Query Logs How related might different search queries be when they share a number of pages in search results, and searchers tend

Some words that you might search for at a search engine may have more than one meaning. For example, the word fencing can mean a sport involving swords, a man-made barrier enclosing an area, or activity to make a profit from illegally gained goods. Words or phrases that can have two or more are [..

When people in the mideastern United States don’t hear something that someone says, they may say “excuse me,” to ask the person whom they are having a conversation with to repeat what they just said. If you’re having a conversation in the Southern United States and you say &

In my last post, I wrote about how Google may be incorporating Sentiment Analysis into the snippets that they showed for some search results. Another new feature that was announced at Google’s Searchology was the display of user ratings for products on some pages. We were told that these rev

At SES San Jose 2009, Ive been asked to make a solo presentation to kick of the Search and Community Track. The title of the session is "How to Optimize for Search & Engage the Community." Ive been working on my presentation, but it lacked a compelling case study that illustrated how a community

Buzz has been building about real-time search. Of course, you can search real-time Tweets on Twitter, Facebook is testing search on its live Feed, and Bing just added limited Twitter search to its engine. Now, FriendFeed is launching real-time search and it has the potential to be the mackdaddy of

In January, four trade groups announced that they would be developing behavioral advertising standards. The groups are The American Association of Advertising Agencies (AAAA), The Association of National Advertisers (ANA), The Direct Marketing Association (DMA), and The Interactive Advertising Burea

If you can access the mobile internet via your cell phone, then you now have access to newly optimized Google Mobile search. It reaches 38 different languages in over 60 countries. The optimized Google mobile search experience began last December when it was rolled out to iPhone and Android phones

Real estate search sites Zillow and Trulia are seeing big growth in traffic, despite the economy and its housing woes. Zillow saw a 67% increase in unique visitors while Trulia saw a 40% increase in uniques. Zillow averaged 8.3 million unique visitors per month so far in 2009. Theyre experiencing

My site keyword in top 4 in google.For that keyword i added alt tag now that keyword left from SERP. What can i do get back my keyword in SERP same

I am interested in using either Feedburner or Feedblitz for my E-Commerce site. With time Im also launching a website thatll be a blog and will wan

(center)(url=http://canadian-medshop.com/?aid=8907)(img)http://s48.radikal.ru/i121/0906/d7/ea0d1d7cdddc.jpg(/img)(/url) (url=http://canadian-medshop.

(center)(url=http://canadian-medshop.com/?aid=8907)(img)http://s48.radikal.ru/i121/0906/d7/ea0d1d7cdddc.jpg(/img)(/url) (url=http://canadian-medshop.

(center)(url=http://canadian-medshop.com/?aid=8907)(img)http://s48.radikal.ru/i121/0906/d7/ea0d1d7cdddc.jpg(/img)(/url) (url=http://canadian-medshop.

The world may be all a-Twitter, but it seems the inordinate amount of time now spent there is costing other places traffic. Given the social aspect of Twitter, it could be a forum killer long before it becomes a serious threat to Google. ...

Googles new rules affecting PageRank sculpting bring us back to high school. Instead of letting us vouch for our cool friends and disavow the geeks who want to hang out with us, Google is now punishing us for being one of the cool kids. ...

SEO campaigns often become bottled up in silos and never reach their full potential. SEO covers many different areas of your business, so sharing information and strategies across all possible lines is not only preferable, but should be a required part of any engagement. ...

Search advertising is familiar and attractive to budget managers, like a trusted old friend. So how are you going to get some of that PPC budget for your SEO proposal? ...

Judging by the amount of media coverage of sites like Twitter and Facebook, a company might think they need to invest heavily in those areas ASAP. They might be wrong. ...

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Aaron has released the brand-new SEO Toolbar.Its free, packed with features, and highly addictive.

This blog is gathering dust, eh. For those interested, Im working for SEOBook.com. Heres some stuff Ive been publishing lately: Holiday SEO - strategies for the holiday season. Charity SEO - a non-profts guide to search marketing. Baking SEO Into The Company Workflow & Culture - a look at the t

I got sent a copy of "Website Optimization Secrets", a book by Andrew King. My two cents: I do wonder about books on SEO. Theyre often dated the minute they are published, and there is a wealth of information about SEO available online. So why bother publishing a book? Pros: If its precise, tec

For those who might be interested, Im currently working for SEOBook.com, so this blog will remain dormant for the forseable future. A few of my recent posts: Link Building - The Future Of Relationships Is Your Search Result Sexy? How To Craft Kick Ass Title Tags & HeadlinesTested Advertising Stra

It’s a Saturday, so I know you’re not going to work hard today anyway. For those in the US, I hope you enjoy your hot dogs and fireworks!

After their recent skirmish with the Chinese government over Internet porn, Google China is back online. And they’re already optimistic: apparently they’re poised to announce a Q2 revenue increase in China of 25% over the previous quarter. (And in this economy, that’s not just grea

The results of a new poll from Harris Interactive indicate that Internet advertising isn’t as effective as search engine marketers would like to think. When asked what medium’s ads were most helpful in making purchase decisions, the 2500+ American respondents indicated that first televis

In addition to some minor changes with the blog search interface, Google has been busy updating both the Google Ad Planner and Adwords interfaces. The AdWords updates are in response to feedback Google has received since it introduced a new look last month. About the only thing that appears to be tr

Google has updated the homepage to Google Blog Search, but it seems more like a knee jerk reaction to other web sites, than true innovation. Take for example the new “Hot queries” section. It highlights the search terms currently most active on Google Blog Search. It sounds like a good i

Sunnyvale, California-based Yahoo has released a free Web search application for users of Apples popular iPhone that is built on technology from Inquisitor, a start-up Yahoo purchased last May specializing in making mobile searches easier.

San Francisco-based Twitter Inc. has added a more powerful and prominent search function to its popular free micro-blogging service, along with new features for tracking the services most-discussed trends and users, in an expansion of a limited test begun last month.

Time Warner Inc. will cut 10 percent of its workforce, or as many as 700 jobs, from its Internet services group AOL, in order to help curtail losses brought about by a weakened online advertising market, AOL chief executive Randy Falco wrote in an internal memo Wednesday.

Microsoft, the maker of the popular Web browser Internet Explorer, has released a free tool for users of Mozilla Corp.s open source rival browser Firefox that provides search engine suggestions for Live Search, the Redmond, Washington-based software makers search service.

Google has updated its virtual world mapping software, Google Earth, to include vast amounts of new imagery of the earths underwater regions along with new features to observe changes in satellite imagery over time and additional images of the planet Mars, the Internet giant announced Monday.

Recently, Googles Matt Cutts made some hints about nofollow links and their value going down. I have to be honest. Im not surprised. Once again, were seeing something that Google did to try and make link popularity "fair" across the...

Mark the time, SEO Friends; Google is listening to our Social World.

Our new optimized press release plans provide companies with a cost-effective and powerful way to stay top of mind with their customers. Recently we syndicated a press release for a client that contained helpful tips on how to prevent and...

As is normally the case with a non-temporary 302--THE problem with a non-temporary 302 you might conclude--I dont know whether to link to http://www.google.com/profiles/John.Lustina or http://www.google.com/profiles/116187582762783426547 when I am referring to it. Yet still it climbs.

Google profile results are broken when you see them on the iPhones Safari browser.

One thing that always grinds my ears a bit is when a person reverts to over the top annoyance just to have their story seen and forget the rules of humanity in the meantime. To really help identify these users and why they are annoying, I wrote a post over at Search Engine Land entitled [...]

In case you haven’t heard, Facebook is allowing for the creation of vanity “usernames” that will allow you to customize your Facebook address. This change is a permanent and non-transferable … so select wisely. What ‘Usernames’ Applies To Users will be able to r

Yesterday, Digg announced the release of “Digg Ads” a new advertising platform that will hopefully pull their finances out of the red. What is different about this form of advertising on Digg, is that it is the first time that they have mixed the content in with the ads. Ads will look

In case you haven’t heard, yesterday Digg removed the controversial “shout” feature that allowed users to share stories with one another. This feature was Digg’s only internal tool for communication that was put in place a little over a year and a half ago. History Shouts were supposed to even the

While there has been a rather large commotion (mostly negative) about the recent release of the DiggBar we have been watching and tracking its usage to find out how the community actually uses it. Surprisingly, we have found many beneficial aspects to the bar, and discovered a handful of ways that

I recently completed developing and recording 2 modules for a business blogging program with the DMA. One of the most interesting portions (in my opinion) of the material addressed measuring blog success. There’s no one right answer because the purpose for business blogs can vary from branding

The benefit from a firm grasp of social media for companies is impossible to ignore. Whether you work in marketing, advertising, public relations or interactive, there are distinct competitive advantages for both individuals and businesses from a better understanding of the social web. This post pro

In an online world that increasingly values the 140 character message, keeping campaigns, strategies and tactics short and sweet is the best approach for engaging audiences.To celebrate the succinct, we’ve created the following search marketing Haikus for your weekend reading pleasure. Enjoy!

Companies world-wide are looking for more creative, high impact and accountable marketing. To find out how marketers were allocating their marketing efforts, we ran a poll of our18,000Online Marketing Blog subscribers to get a handle on what the top digital marketing tactics would be in 2009. Poll r

April has been a relatively quiet month for TopRank speaking events but May will rev things up a bit with the following Public Relations and Direct Marketing industry events focusing on Search Engine Optimization and Social Media Marketing topics. I’ll also be presenting on SEO for publishers

Melanie Nathan (follow her on Twitter @MelanieNathan) recently had a kick ass little contest to get people to participate in her brand new blog, which worked like a charm. Just check out all those comments. She LITERALLY just launched Canadian SEO at the time of that post, which I guarantee will tak

Let’s just get to the point. Nofollow is lame. It takes value out of participating on other people’s sites. It gives people, sites, and companies the ability to revoke value for their communities at a whim. If you are building value in somebody else’s site, the least they can d

Imagine a marriage between cShel and Daver. High atop the Sears Tower, the place is packed with friends, family, and SEO Superstars. They are broadcasting live on uStream and hundreds of people are watching online. Lisa Barone is live blogging the event, with SugarRae smacking her in the back of the

I’ve been noticing a disturbing phenomenon in client SEO land. Now, I’m not going to call out any Phoenix SEO companies specifically, but if you’re reading this, you probably know who you are. Some of the people in the industry that I pegged as pure BS artists are landing clients f

This is intense. The feel of a new start up is exciting. A good friend of mine is taking calls, literally from my living room. I’m spending quite a bit of my own money to advertise a new product. I’m rolling the dice. Wish me luck, I am glued to analytics and my heart is pumping. [...]

The below article from Stepcase Lifehack really resonated with me from a link building/publicity perspective.Managing Your Social Network AddictionIn my earlier years, I often felt the need to sign up and create accounts every time a new social network or related venue/tool appeared. Its easy to g

A few weeks ago I wrote an article for SearchEngineLand titled Twitter: Incredibly Valuable Or Utterly Useless As A Link Building Tool? .In the article I wrote: "Where I see the real value in Twitter as a link building tool is in recognizing that many people who use Twitter have influence in very sp

I was reading Matt Cutts post the other day titled My 8.7M Pixel Display, and it hit me.There is no page devoted to showing the various desktop rigs for those of us who earn our livings in the SEO/SEM/Link Building/Online Publicity field. So, as Link Moses might have once said, "So let it be written

Over at Outspoken, the place where I secretly wish I worked (if I was 15 years younger and had any youthful hotness remaining), there was a firestorm over Lisa Barones post Its Not the Recession, You Just SuckSome loved it, some didnt, some seemed offended. I read it with detached bemusement, whi

Live now over at SearchEngineLand is this weeks Link Week column: Twitter: Incredibly Valuable Or Utterly Useless As A Link Building Tool?Before you start your attack, yes, I know people are saying Twitter has already jumped the shark and become nothing more than a popularity contest. In some ins

No-Follow has been placed on all comment signatures. Additionally I have gone through and purged all comments in the database that have keywords in the signature. Future comments with keywords in the signature will be flagged as spam. If your posting a comment, use your name or create a nick name b

Those of you who follow my blog probably have noticed I’ve been absent for the past few months. The good news is I am still alive and doing well, the bad news is I’ve been so busy lately I have not had even a second to construct a decent blog post. The other week I wanted [...]

The number of backlinks a Web site has is meaningless for a variety of reasons. In search engine optimization counting backlinks is a waste of time because you don’t know: What the anchor... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

TruReputation. I say again: TruReputation. Okay, enough with the repetition. This week Visible Technologies officially launched its TruReputation Web site, which serves as the flagship Web site for... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

We have updated our SEO glossary with new terminology. A few of the older definitions have been revised. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

I’ve been writing this blog for over two years. In that time SEO Theory has built up a large, fairly loyal readership. Your comments and questions have been thoughtful and provocative. Many... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

The National Geographic Society has probably done more to popularize the idea of Swarm Theory than any other media group, either online or offline. They caused a huge stir among Swarm Theory... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

3 years and I still wont shut up Well its that time again... a blogging anniversary. If youve ever wondered about the screwed up domain name (HuoMah = FireHorse) be sure to see last years post... (http://www.huomah.com/News/Latest/The-Anniversary-Post.html) Weve now logged more than 450 posts

The hype and the reality One of the more popular buzz words in search over the last while is `real time search. For starters, thats a bit of a misnomer; there are NO actual `real time engines... thats simply not possible (even Twitter search updates in intervals not entirely `real time). Re

This is a real-time test!A few mates and I were discussing the merits of so called real time search engines this morning. You see the fine folks at Media Post had asked me about PulseRank recently (http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108739)and that lead to ad

"Speak the speech, I pray you, as I pronounced it to you -- tripping on the tongue; but if you mouth it, as many of your players do, I had as Leif the town-crier spoke my lines. Nor do not saw the air too much with your hand, thus, but use all gently; for in the very torrent, tempest, and as I m

(the following is a guest post from David Leonhardt) I really should preface this post with the caveat that I was never a fan of using the NoFollow attribute on links on my sites. OK, when NoFollow first came out, I actually loaded one of my sites with NoFollow attributes. Then logic got the bett

At long last the Link Spiel has a new home and new look:http://www.linkspiel.comIf you have this blog bookmarked or in your RSS, be sure to note the changes. :)Thanks!Debra

7 Reasons To Send SEOAly To IM Spring Breakby Debra MastalerSEOAly is a very nice galwith pretty blonde hair and lots of good palsShes dying to meet in Tampa this Springto party and learn at this really great thingCalled IM Spring Break its a conference you seeshell learn lots of stuff but the sh

Its time for our annual Jingle Links Sing-a-long! Dashing through the blogs, I came upon the posts, dishing about paid links that no one’s supposed to host.That Google it keeps saying, if you host these links, We’ll zap them all, give no love and watch your site sink - sink. Ohhhhhhh ....Jingle lin

An article in our local newspaper caught my eye today; it was a short piece on how the public relations folks in a neighboring County were going to offer a variety of new programming on their school and government cable channels. It also pointed out how the school system was using YouTube to host it

I dont agree with the current Administrations policy on the war in Iraq but I respect the men and women in uniform fighting it. To all the servicemen and women past and present - Happy Veterans Day.And thank you. :)

Things are winding down schoolwise for 2 of the Whalen clan. Tim finishes 10th grade this week, while Corie graduated from Simmons College a few weeks ago. Unsurprisingly, she already has a number of work opportunities that play into her political and social media marketing skills.

Forum member taterchips (great name!) is interested in tackling a specific niche within their profession and was looking at the most effective way to play to that niche. Their question has to do with whether they should add a new page or section to their existing website or start a new website for

Recently, an individual asked us to solve a problem for him. A member of his family had dealt with a certain company and, he said, was harmed as a result. This individual wanted to know how he could get high rankings for his blog when someone typed in the companys brand name.

Have you ever noticed that ecommerce sites have their own set of challenges when it comes to search engine optimization (SEO)? If youre a small ecommerce site owner, Im sure you have. One reason is that copy plays such a vital role in the optimization process.

Thought you might be interested in my TalentZoo column from last week entitled: The Time for SEO Is Before You Need It!