Does the thought of selling fill you with dread? If you see yourself as a technologist, or marketer, then selling may not come easy to you. But we all need to sell something, even if it is just our opinion! If youre a consultant of any description, it comes with the territory. So it pays to know
One of the best ways to track Googles strategies is through visualizing & analyzing their acquisitions. Which is what the following image helps you do. Click on it for the full enlarged version :) via Scores
Alexa, a free and well-known website information tool, recently released a paid service. For $199 per site Alexa will audit your site (up to 10,000 pages) and return a variety of different on-page reports relating to your SEO efforts. It has a few off-page data points but it focuses mostly on you
The following post is part of a series on How to Silo Your Website. You should review, How to Silo Your Website the Masthead, How to Silo Your Website the Breadcrumb, How to Silo Your Website the Content. For this part, we’ll be taking a look at the sidebar. IMHO the sidebar is the second [... A while ago I wrote my case study on how I listened to Google and failed. The post got a lot of attention from the SEO community. Many people wondered whether natural link building was really dead and what was the future of building natural links. I’ll try to answer some of those questions in One of the problems I encounter on large client websites–or with clients who constantly add or update existing content–is getting this content into the index as quickly as possible. One of the tactics I recommend is using the homepage. I can think of only three or four websites I have ev I’d like to say thanks to the people who sponsored the blog this month, without them there wouldn’t be regular posts here. Text Link Ads – New customers can get $100 in free text links. CrazyEgg.com – Supplement your analytics with action information from click tracking heat A while ago I wrote my case study on how I listened to Google and failed. The post got a lot of attention from the SEO community. Many people wondered whether natural link building was really dead and what was the future of building natural links. I’ll try to answer some of those questions in
Being the modest bunch that we are, copywriters often hate asking for referrals. Normally we’re only brave enough to ask for testimonials because we can do it from the safety of a computer screen. We’d all love to think that when we put our heart and soul into our writing that it will, inevitably, l With 55 million updates on Twitter every day and several million more on Facebook, it’s no wonder marketers are excited aboutsocial media. Whilstmakinga message that goes ‘viral’ is more pot luck than a defined strategy, you can certainly improve your message’s chances of being shared by including l They’re often no bigger than a small sentence, a phrase or even a single word. But they have the power to stop forms being abandoned and visitors leaving; they can even improve what people think about your brand. What am I talking about? Why, microcopy of course. It might be the sales letter or land Ever witnessed ‘death by PowerPoint’? This is the phrase coined by the US military for the mind numbingly dull 30+ slide briefings they have to sit through. But it’s not just the length of PowerPoint presentations that’s under attack. According to the NY Times (via Seth’s blog), there’s growing disc
